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Refreshing Tradition: Modernising the Kevin Matthews Funeral Service Brand & Website.

28/02/2025
Kevin Matthews Funeral Service

In 2024, ENJOY. was entrusted with updating the Kevin Matthews Funeral Service brand and website, ensuring it maintained its classic essence while expanding its reach to Northamptonshire and the surrounding areas. Our goal was to create a modern, refined identity that reflected the company’s long-standing commitment to care and support during times of loss.

A Thoughtful Approach to Branding & Design

We began by updating the Kevin Matthews Funeral Service logo, striking a balance between tradition and modernity. The new design had to be timeless, professional, and adaptable across both digital and print media. Once the branding was refined, we turned our focus to the website, crafting an online presence that was clear, comforting, and user-friendly.

The Challenge of Capturing the Right Imagery

A key part of this project was a carefully planned photoshoot, no small task given the sensitive nature of funeral services. Capturing the right tone was crucial, and we took great care to create imagery that was respectful, dignified, and representative of the services provided. From motorcycles and hearses to horse-drawn carriages, we coordinated a full-day shoot to ensure we had the right visuals to tell their story. Selecting the final images was just as important, ensuring each shot contributed to the warm and welcoming atmosphere we wanted to achieve.

A Seamless Online Experience

The result is a modern, intuitive website that aligns with the brand’s values while providing a seamless experience for families navigating funeral arrangements. You can see the finished site at kmfunerals.co.uk.

Honouring a Legacy of Care

Since opening in 1995, Kevin Matthews Funeral Service has supported families across Northamptonshire with professionalism and compassion. Now celebrating its 30th year, the business continues to uphold its reputation for providing meaningful, personal farewells.

To further enhance their services, the Tributes section powered by Much Loved allows families and friends to share memories, leave messages of condolence, light virtual candles, and make donations in memory of their loved ones.

Updating the Kevin Matthews Funeral Service brand and website was an honour, and we’re proud to have played a part in preserving its legacy for the future.

From the first meeting to the end results ENJOY. and the team were methodical and professional. They guided us through every stage of the process with the correct balance of support and direction.

Business & Memorials Manager, KM Funeral Service – Louise Harrison

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